Sunday, December 2, 2007

Disturbing Evolution (Previous Applicator)

This post is made after purchasing a new iPod after Friday's event. Shortly after I had purchased my second iPod over the summer, Apple introduced a new family of iPods. Included in this new generation was the obvious next mutation for the iPod, this is the familiar body that consists of the click wheel, but another addition to the iPod family line was the iPod Touch. The iPod Touch is based on the iPhone body and interface and really provides the user with a completely new way to experience the iPod. The iPod really has an extremely amazing structural evolution now. All of the pre-Touch evolutions seem totally uninspired after experiencing what the Touch is like. Despite being so far way from previous iPod generations, the Touch does not have such an incredible design when viewed solo. The glory of the Touch comes from knowing where the iPod started and the safeness of the previous designs. Before now, steps to improve the iPod were all minor, rearrange the buttons or click wheel, ad a color screen , add video capacity, etc. Maybe the available technology (or at least technology that could be mass produced) did not allow for changes other than small ones? It is possible to look at the Touch and not be as impressed by the interface and development as much as I am, though. When compared with the device that previewed the touch interface and body design before the iPod Touch, the iPhone, this amount of praise for the Touch seems almost ridiculous. Praise and impressions are always based on what has occurred previously. Even when something is new and does not have any item that preceded it in a directly comparable way, the lack of immediate direct comparison creates the impression strength or weakness. You can view the Touch in two ways, from the point of the latest generation iPod, it is completely incredible, but as a way to make an iPhone — without a phone — and create a new product for the iPod line, the touch is almost laughable — in concept.

Without context, every item and thought cannot strike anyone, it cannot leave any type of impression. Perhaps if I had owned, or used an iPhone (for more than minutes at an Apple store), then I would not be so impressed with the iPod Touch interface and design.

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